A major part of the Internet of Things revolution is the rise of the connected car. Our cars are becoming central connected hubs keeping drivings connected to the Internet for real time traffic traffic info, syncing with devices in our homes and eventually even connected with your dealership to ensure the best driving experience possible.
The key features customers want in their connected car:
- Dynamic navigation systems
- Remote vehicle diagnostics
- Automatic notification in an emergency
- On-demand, real-time entertainment access
79% of the respondents in a study were more likely to purchase a vehicle that had a combination of connected car features and services they were looking for in their next vehicle. Safety was the top feature buyers wanted; vehicle management and customer services were also high ranking items for buyers.
Progressive car dealers should plan their marketing activities for these vehicles accordingly as manufacturers continue to add connected features and partner with various tech partners, developers and device makers. This means creating a plan for content creation that addresses the desires of these buyers. Content strategies should include articles, pictures and videos demonstrating vehicle safety features, vehicle management features and their customer service.
These buyers have specific needs and intent – address this and you’ll make these buyers happy.
Customers will have questions about connected car features, dealers need to be prepared to provide the answers to attract these customers to help them make better buying decisions.