I enjoy building strategies and solutions that help car dealers improve their digital marketing efforts. My experiences focus on search, social, & mobile marketing strategies. As one of Dealer Teamwork’s Co-founders, I’m constantly looking for ways to improve product quality, user experiences within the platform and the marketing communications – while educating dealers on the newest marketing methods.
I’ve been an active member of the retail automotive community for over 10 years and speak at events such as NADA, DSES, IBP, ReThink at Google and many others. Over the years I’ve had the opportunity to consult with dealerships ranging from the largest groups in the nation to NAIDA Top 50 dealers.
Previous dealership experiences include helping build Auction Direct USA into the #1 Independent Dealership in the USA for three years running; ADUSA was also the #1 fastest growing company in Rochester.
Three biggest interests: Champ Car racing (road races), golfing and woodcarving – a wide band of challenges, excitement and relaxation.
I’m a Co-founder of Dealer Teamwork LLC, an automotive marketing company. We built the industry’s first MPOP™, a patented Merchandising, Personalization, and Optimization Platform. Our unique software solution lets car dealers create, distribute and manage highly relevant content that drives higher quality traffic which converts easier and faster than ever before.
I’m also involved with Auto Outlets USA, our newest dealership group, now with four locations in upstate NY located in Canandaigua, Spencerport, Webster, and Wolcott, NY. The Auto Outlet philosophy introduces a simple, easier way to buy high quality used vehicles with the Buy It Simple and Sell It Simple approach. Great customer experiences and simplicity is our goal online and in our showrooms.
Previously, I was the Director of Product Strategy for DrivingSales, the largest professional community for progressive automotive professionals. I helped build the online professional community and market the media company properties. If you haven’t been to the DrivingSales Executive Summit you’re missing out on the best way to discover what’s going to happen in the coming year.
I created the successful digital experiences for Auction Direct USA. ADUSA was the #1 Independent Retailer in the US for three years, from 2010-12, based on total used car volume. We were the #1 fastest growing company in Rochester’s Top 100 in 2009, #12 in 2010, #55 in 2011 & #50 in 2012.
I speak at several events every year to help progressive dealers understand the newest strategies that can help improve their business. Please contact me here if you would like me to speak at your next event.
If you would like me to contribute to your publication regarding automotive marketing, please contact me here. Publications featuring my articles can be found here.
Want to learn more about Dealer Teamwork? Shoot me a note.
Eric Miltsch – Co-founder, Dealer Teamwork, LLC
Eric Miltsch is a successful automotive digital marketing professional specializing in search, social & mobile strategies.