Automotive marketing and new technology consume my professional activities; personal time consists of having fun with my family and friends.
Dealers need to understand why their marketing efforts must be different today. Successful dealerships understand the importance of providing contextual, relevant information and creating consistent, effective processes around this content. It’s really quite simple. If dealers want their vehicles to be found online, they need to include the data search engines need.
I can help dealers understand how their marketing efforts need to play nicely with the search engines. Once this is accomplished, the end result is an easier, faster marketing process that increases revenue, reduces costs and improves productivity. I noticed the patterns and trends within the industry.
This philosophy has created the opportunity to collaborate with the brightest minds in the retail automotive industry.
I’m a Co-founder of DealerTeamwork LLC, an automotive marketing company. We built the industry’s first MPOP – a paten-pending Merchandising, Personalization, and Optimization Platform called Launch Control, which creates a simple process to dominate their earned, owned and paid marketing channels. Our software solution lets car dealers create, distribute and manage highly relevant content to drive higher quality traffic easier and faster than ever before.
I’m also a partner of Auto Outlets USA, our newest dealership venture located in Wolcott, NY. We recently opened our second store in Webster, NY. Our third store opened early 2016 in Farmington, NY. and just opened our fourth location in Spencerport, NY. The Auto Outlet philosophy introduces a simple, easier way to buy high quality used vehicles with our Buy It Simple and Sell It Simple approach. Great customer experiences and simplicity is our goal online and in our showrooms.
Previously, I was the Director of Product Strategy for DrivingSales, the largest professional community for progressive automotive professionals. I helped build the online professional community and market the media company properties. I highly recommend the DrivingSales Executive Summit automotive conference for progressive industry professionals. If you haven’t been to DSES you’re missing out on the best way to discover what’s going to happen in the coming year.
I created the successful digital experiences for Auction Direct USA, one of the nation’s fastest growing used vehicle dealerships. ADUSA was the #1 Independent Retailer in the US in 2010-12 based on used car volume. We sold a lot of cars. We were also the #1 fastest growing company in Rochester’s Top 100 in 2009, #12 in 2010, #55 in 2011 & #50 in 2012. They continue to crush their local markets and help their customers buy cars easier than ever.
I speak at several events every year to help progressive dealers understand the newest strategies than can help improve their business. Please contact me here if you would like me to speak at your next event.
If you would like me to contribute to your publication regarding automotive marketing, please contact me here. Publications featuring my articles can be found here.
Eric Miltsch – President, DealerTeamwork, LLC
Eric Miltsch is a successful automotive digital marketing consultant specializing in search, social & mobile strategies. His love of all things digital & automotive is the perfect recipe for helping progressive dealers stay on the edge and continuously improving.