Automotive search marketing strategies and consume my professional activities; personal time is spent enjoying memorable experiences with my family and friends.
Successful dealerships understand the importance of providing contextual, relevant information and creating consistent, effective processes around this content. It’s really quite simple. If dealers want their vehicles to be found online, they need to include the data search engines need. I help build the strategies around these activities.
Your marketing efforts need to play nicely with the search engines and social platforms.
This philosophy has created the opportunity to collaborate with the brightest minds in the retail automotive industry.
I’m a Co-founder of Dealer Teamwork LLC, an automotive marketing company. We built the industry’s first MPOP™, a patented Merchandising, Personalization, and Optimization Platform, which creates a simple process to for dealers to effectively and efficiently leverage their earned, owned and paid marketing channels. Our unique software solution lets car dealers create, distribute and manage highly relevant content to drive higher quality traffic easier and faster than ever before.
I’m also a partner of Auto Outlets USA, our newest dealership venture located in Wolcott, NY. We recently opened our second store in Webster, NY. Our third store opened early 2016 in Farmington, NY. and we opened our fourth location in Spencerport, NY. in 2017. The Auto Outlet philosophy introduces a simple, easier way to buy high quality used vehicles with our Buy It Simple and Sell It Simple approach. Great customer experiences and simplicity is our goal online and in our showrooms.
Previously, I was the Director of Product Strategy for DrivingSales, the largest professional community for progressive automotive professionals. I helped build the online professional community and market the media company properties. I highly recommend the DrivingSales Executive Summit automotive conference for progressive industry professionals. If you haven’t been to DSES you’re missing out on the best way to discover what’s going to happen in the coming year.
I created the successful digital experiences for Auction Direct USA. ADUSA was the #1 Independent Retailer in the US from 2010-12 based on total used car volume.We were the #1 fastest growing company in Rochester’s Top 100 in 2009, #12 in 2010, #55 in 2011 & #50 in 2012.
I speak at several events every year to help progressive dealers understand the newest strategies than can help improve their business. Please contact me here if you would like me to speak at your next event.
If you would like me to contribute to your publication regarding automotive marketing, please contact me here. Publications featuring my articles can be found here.
Eric Miltsch – President, DealerTeamwork, LLC
Eric Miltsch is a successful automotive digital marketing consultant specializing in search, social & mobile strategies. His love of all things digital & automotive is the perfect recipe for helping progressive dealers stay on the edge and continuously improving.