Optimization improvements are being ignored. Their sites aren’t providing the specific content car buyers are searching for. Social media efforts aren’t driving the traffic it should. CRM/Email marketing efforts are marketing to customers in today’s terms.
The successful dealerships in 2015 will create a media company mentality, which focuses on relevant content creation to power this new “distribution engine” of marketing.
This moves beyond singular tactics and creates the most effective content distribution model to make your dealership’s website the primary lead source.
% of US Smart Phone Owners
% of People Who Buy Online Daily or Weekly Own a Tablet
% of People Who Buy Online Daily or Weekly Own a Smartphone
% of Searches on Google Related to Location
% of Mobile Phone Users Use Their Browser for Local Searches
% of People Who Say They Were Lured to a Competing Dealership from a Mobile Advertisement
Jeff Cryder Jr. - Marketing Professional
Eric, in my opinion should be considered in the top 99% of the automotive retail space. A true strategist who backs up his knowledge and expertise with actual real world application (a trait rare in our industry). As a young marketing professional I truly look up to Eric’s professionalism and marketing prowess. His industry accomplishments at Auction Direct, his iPhone App, and his contributions at DrivingSales are testaments to his intelligence, passion and ability to execute. He’s without a doubt the type of guy you’d strap your boots on, grab a rifle, and follow into battle.
Dennis Galbraith - Chief Marketing Officer at Dealer e Process
Eric understands automotive retail from a holistic perspective. He sees how the pieces fit together and generously helps others do the same. He is prolific with his online posts, but every one is a gem worth reading. I was one of the many trying to lure Eric onto the DrivingSales team. We are fortunate to have him, and our huge audience of dealers will benefit from his contributions online as well as his work directing product strategy. Follow Eric on Twitter, Facebook, Google+, LinkedIn, or any way you can. He is someone you’ll want to hear from regularly and network with whenever possible.
Paul Potratz – CEO Potratz Automotive Ad Agency
I can say a lot of wonderful things about Eric and his abilities! The bottom line is Eric knows Social Media, Digital Marketing, Behavioral Marketing or anything having to do with online marketing and he is very creative in how to maximize these tools. Often times when something seems new to me in online marketing and I need some input of how to make it a more effective component in a dealers marketing he has the answers and has utilized the platform for quite some time. How he finds the time to say current with all the new marketing tools amazes me but that is what makes Eric my “Go to Guy”
George Nenni - Vice President of Operations at Dominion Enterprises
This is an easy recommendation to write, as Eric is a leading authority in the automotive digital marketing space on new technology, social media, and mobile apps. I can always count on Eric to make sure I’m on top of new tech far earlier than most. He is also a humble and professional individual to work with, always willing to make time or help someone with a problem. I highly recommend him for any related project, application, or position.
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