Command Z Automotive Consulting, Inc.

Eric Miltsch Command Z Automotive Consulting

 Changing the way progressive dealers manage search, social & mobile.

Dealers need help with search more than ever. 

SEO Flow Chart

Automotive dealerships often don’t get the opportunity to compete organically against their competition as they should.

Many websites still have off the shelf page copy and default on-page elements include duplicate page titles and descriptions. Off-page optimization? No, not really. Integrated social optimization efforts? Not effectively. Proactive efforts to prepare for the semantic web? Not a chance.

SEO isn’t a single function anymore.

I provide an exclusive, modern solution based on topic modeling, intent matching and machine learning. Today’s marketing must work in the current search ecosystem and the quality standards set forth by Google.

This approach moves beyond keywords. Websites should be the dealer’s best lead source due to relevant content and page context. 

My goals: Improve your search marketing efforts, increase the quality of your dealership’s digital culture and improve the relationship with your website vendor.

That’s how I can help.

Get in touch!

Do you know your customer’s mobile behavior?

 

% of US Smart Phone Owners

61%

% of People Who Buy Online Daily or Weekly Own a Tablet

54%

% of People Who Buy Online Daily or Weekly Own a Smartphone

64%

% of Searches on Google Related to Location

20%

% of Mobile Phone Users Use Their Browser for Local Searches

56%

% of People Who Say They Were Lured to a Competing Dealership from a Mobile Advertisement

33%

 

Read ExactTarget Mobile Behavior Report

Respected Industry Clients & Partners

 

Several well known automotive industry brands and organizations have turned to me for advice and guidance for their search, social and mobile marketing strategies.

Contact me with your questions and I’ll provide you an honest and objective overview. My promise to you is the most helpful and trusted feedback to help you improve your business – not just to sell you a product.

Contact Me!

Showrooming

 

 

 63% of auto shoppers researched and shopped online while at a dealership using their mobile device. 

Read Cars.com showrooming study

Recommendations
What Others Are Saying

 

Jeff Cryder Jr.

Jeff Cryder Jr. - Marketing Professional

Eric, in my opinion should be considered in the top 99% of the automotive retail space. A true strategist who backs up his knowledge and expertise with actual real world application (a trait rare in our industry).  As a young marketing professional I truly look up to Eric’s professionalism and marketing prowess. His industry accomplishments at Auction Direct, his iPhone App, and his contributions at DrivingSales are testaments to his intelligence, passion and ability to execute. He’s without a doubt the type of guy you’d strap your boots on, grab a rifle, and follow into battle.

Dennis Galbraith

Dennis Galbraith - Chief Marketing Officer at Dealer e Process

Eric understands automotive retail from a holistic perspective. He sees how the pieces fit together and generously helps others do the same. He is prolific with his online posts, but every one is a gem worth reading. I was one of the many trying to lure Eric onto the DrivingSales team. We are fortunate to have him, and our huge audience of dealers will benefit from his contributions online as well as his work directing product strategy. Follow Eric on Twitter, Facebook, Google+, LinkedIn, or any way you can. He is someone you’ll want to hear from regularly and network with whenever possible.

Paul Potratz

Paul Potratz – CEO Potratz Automotive Ad Agency

 I can say a lot of wonderful things about Eric and his abilities! The bottom line is Eric knows Social Media, Digital Marketing, Behavioral Marketing or anything having to do with online marketing and he is very creative in how to maximize these tools. Often times when something seems new to me in online marketing and I need some input of how to make it a more effective component in a dealers marketing he has the answers and has utilized the platform for quite some time. How he finds the time to say current with all the new marketing tools amazes me but that is what makes Eric my “Go to Guy”

George Nenni

George Nenni - Vice President of Operations at Dominion Enterprises

This is an easy recommendation to write, as Eric is a leading authority in the automotive digital marketing space on new technology, social media, and mobile apps. I can always count on Eric to make sure I’m on top of new tech far earlier than most. He is also a humble and professional individual to work with, always willing to make time or help someone with a problem. I highly recommend him for any related project, application, or position.

Contact Eric Miltsch

 

Working on something cool? Have a new product or service to share? Need help with something? Shoot me a note and let’s talk, I’d love to hear what you’re working on…

 

Mobile World Congress 2014

 

Read My Mobile World Congress Recap

Thanks to Paul Hamilton & his editing skills.