Eric Miltsch

Eric Miltsch

Command Z Automotive Consulting, Inc.

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Dealers need help integrating their content marketing efforts more than ever.

Today's SEO Landscape

Car dealer websites can’t compete properly

Optimization improvements are being ignored. Their sites aren’t providing the specific content car buyers are searching for. Social media efforts aren’t driving the traffic it should. CRM/Email marketing efforts are marketing to customers in today’s terms. 

Automotive search marketing is growing up. The way you manage search should as well.

The successful dealerships in 2015 will create a media company mentality, which focuses on relevant content creation to power this new “distribution engine” of marketing.

Websites need to get user’s attention, be helpful & convert.

This moves beyond singular tactics and creates the most effective content distribution model  to make your dealership’s website the primary lead source. 

Find the edge & stay ahead of your competitors.  

Get in touch

Do you know your customer’s mobile behavior?

 

% of US Smart Phone Owners

61%

% of People Who Buy Online Daily or Weekly Own a Tablet

54%

% of People Who Buy Online Daily or Weekly Own a Smartphone

64%

% of Searches on Google Related to Location

20%

% of Mobile Phone Users Use Their Browser for Local Searches

56%

% of People Who Say They Were Lured to a Competing Dealership from a Mobile Advertisement

33%

 

Read ExactTarget Mobile Behavior Report

 Industry Clients & Partners

 

Respected automotive brands turn to me for search, social and mobile marketing strategies.

 

Contact Me!

Showrooming
63% of car buyers checked competitive dealer prices on their phone while at the dealership.

 

Read Cars.com showrooming study

Recommendations
Industry Recommendations

 

Jeff Cryder Jr.

Jeff Cryder Jr. - Marketing Professional

Eric, in my opinion should be considered in the top 99% of the automotive retail space. A true strategist who backs up his knowledge and expertise with actual real world application (a trait rare in our industry).  As a young marketing professional I truly look up to Eric’s professionalism and marketing prowess. His industry accomplishments at Auction Direct, his iPhone App, and his contributions at DrivingSales are testaments to his intelligence, passion and ability to execute. He’s without a doubt the type of guy you’d strap your boots on, grab a rifle, and follow into battle.

Dennis Galbraith

Dennis Galbraith - Chief Marketing Officer at Dealer e Process

Eric understands automotive retail from a holistic perspective. He sees how the pieces fit together and generously helps others do the same. He is prolific with his online posts, but every one is a gem worth reading. I was one of the many trying to lure Eric onto the DrivingSales team. We are fortunate to have him, and our huge audience of dealers will benefit from his contributions online as well as his work directing product strategy. Follow Eric on Twitter, Facebook, Google+, LinkedIn, or any way you can. He is someone you’ll want to hear from regularly and network with whenever possible.

Paul Potratz

Paul Potratz – CEO Potratz Automotive Ad Agency

 I can say a lot of wonderful things about Eric and his abilities! The bottom line is Eric knows Social Media, Digital Marketing, Behavioral Marketing or anything having to do with online marketing and he is very creative in how to maximize these tools. Often times when something seems new to me in online marketing and I need some input of how to make it a more effective component in a dealers marketing he has the answers and has utilized the platform for quite some time. How he finds the time to say current with all the new marketing tools amazes me but that is what makes Eric my “Go to Guy”

George Nenni

George Nenni - Vice President of Operations at Dominion Enterprises

This is an easy recommendation to write, as Eric is a leading authority in the automotive digital marketing space on new technology, social media, and mobile apps. I can always count on Eric to make sure I’m on top of new tech far earlier than most. He is also a humble and professional individual to work with, always willing to make time or help someone with a problem. I highly recommend him for any related project, application, or position.

Contact Eric Miltsch

 

I’d love to hear what’s going on in your world. 

Have a new product or service to share? Working on something cool? Please share.

 

Mobile World Congress 2014